As a sophomore (age 19) at Syracuse University, Trace and his roommate noticed that a lot of their friends were not getting the jobs or internships they deserved so they started to create Web sites for them so that they could impress their employers. This was the start of Brand-Yourself.com. We helped students and young professionals manage their reputation and personal brands online by teaching them how to SEO for their name so they could control their Google results while utilizing social media platforms to engage potential employers and make a name for themselves. Best class he has ever taken.

Trace is a graduate of the Martin J. Whitman School of Management at Syracuse University with a double major in Entrepreneurship and Marketing. Along with this, his various summer internships and start-up experience he has gained the knowledge and leadership skills it takes to succeed. Entrepreneurship is a foundation for anything that you do in life. It is the quintessential essence of business that drives you to success and beyond. For more information please visit his personal website at www.Tracecohen.me