After cutting her teeth in the corporate world of coffee giants and lifestyle retailers, Shannon Kelly decided to indulge her passion for the thing she loved most: exploring consumer culture. As CEO and principal catalyst behind In Your Head, Shannon transforms her insights on food, fashion and lifestyle trends into business-altering marketing and merchandising initiatives for companies of all sizes: large and small, national and international.
Shannon is a 15-year marketing veteran with a reputation for delivering incisive brand positioning, breakthrough creative, impressive results and leading the most buttoned-up team of experts in the business. Her on-target brand strategies and inspired solutions have helped our clients ride a media wave that includes The New York Times, The Huffington Post, Vogue, Style.com, Daily Candy, Lucky, US Weekly, Serious Eats and Travel + Leisure.