Tristan Roffey is the Vice President of Products & Business Development and is a member of the Canadian leadership team with international retail payments leader Blackhawk Network (Nasdaq: HAWK).

Tristan oversees the Business and Product Development functions for the company, and helps many of the world’s leading brands including Loblaws, Royal Bank (RBC), Amazon, Starbucks, Bell Canada, VISA, Tim Hortons, Home Depot, Canadian Tire, HBC, Shopper’s Drug Mart & hundreds of other Canadian and International brand leaders optimize revenue and traffic generation.

Tristan also leads and is the founder of PayPower Canada (www.paypower.ca), a Blackhawk Network product that seeks to revolutionize the way that Canadian's pay. It is the first reloadable VISA debit card in Canada that is widely distributed in over 1,500 retail locations nationwide. Our goal is simple, to transform basic banking, and provide all Canadians with access to transparent, competitively priced financial services delivered through a seamless retail, web and mobile experience.

In 2013, Tristan’s work with the Company was recognized by Canadian Grocer, where he was selected as one of the eight future leaders in the Grocery and Consumer Packaged Goods Industries in Canada.

Before joining Blackhawk, Tristan was a Senior Product Manager with the Canadian Telecommunications Company TELUS (TSX: T), where he led the Retail Card Services Group. Prior to TELUS, Tristan was a Product Manager with Canadian Media & Telecommunications Conglomerate Bell (TSX: BCE), where he was responsible for developing next generation IP based voice and enhanced data services for the company.