Tunjung Larasati Suprapto

CCO in Bandung

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I always thought my dream was to be a product designer, working on my marker and paper, rendering the hand sketch of the next collection of bags, or accessories. In the process, I found that I got psyched the most when the gap I spot in the market is successfully filled by my business offering.
Therefore, I yearn to learn something different without overwriting entirely of what I've learned and experienced: I chose to study Business.

And that's when it happened; the spark I was missing ignited instantly right after I learned about product and consumer and the process happened between those two. The consumer logic is both rational and irrational, and every business and product that tries to win the market, need to master their consumer understanding excellently.

I find joy in identifying the various needs, motivations, pains, job, that's expected by the customer and design a solution in the form of value proposition, products, and branding strategy.

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Experience: Brand-Owner, Academic Lecturer, with a demonstrated history of working in product design activity.

Skills: Business Development, Branding, Design Thinking, Product Design, Social Commerce, and Consumer Goods Retail Industry.

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If you'd like me to collaborate for a specific project, i am more than willing to have a further discussion with you through [email protected] .

  • Work
    • NIION Indonesia
  • Education
    • Bachelor of Industrial Product Design - FSRD ITB
    • Creative and Cultural Entrepreneurship - MBA ITB