Hi there,

I am the Digital Experience lead for Teva Innovative solutions unit in Teva Israel, before that i was the GM of e-pochonderiac, a digital health consultancy. before that he worked at Neopharm Group as the PR and Digital Media manager since 2009. I have extensive experience in the health and pharmaceutical marketing and communications field. Before joining Neopharm, I was the head of the health division at the "Shalom Tel Aviv" PR agency, working with companies including: Teva Pharmaceuticals, Perrigo, and Clalit Health Services, Israel's largest health maintenance organization. Prior to that I was the head of the healthcare division at the Euro RSCG Tel Aviv agency working with large pharmaceutical companies including Sanofi-Aventis and MSD, as well as Lundbeck, Reckitt Benckieser, The Israeli Society for Plastic Surgery, and the Israel Society of Anesthesiologists.

I have a BA in Communication and Management from the College of Management and an MA in Philosophy and Digital Culture from the Tel Aviv University.

E-pochonder.com is also my blog (its in hebrew)