Thorsten Wellmann

In the Internet and advertising business since 2000. I built up a trend scout community for L' Oréal, my first social media project. After 10 exciting years in the advertising industry now I'm trying to make the world better. This includes the development of good products, the use of technology with added value for the people and of course, continues entertaining advertising. 2011, I founded clipticker a video platform. In the past I have seen too often boring advertising, so I built a platform with entertaining commercials. Web video will still lasting change the world, so that particular video is a priority issue for me. In betawerke I will bring my experience gained from the past 15 years. I have developed a sense of how the consumer is ticking. I learned which products in the market work and how to position products in the market. And I am still learning.
Betawerke is a management and innovation consultancy focused on digital growth strategies. Specializes in digital marketing, service design, e-commerce, product development and lean startup building. Our philosophy: create truly innovative products and build the marketing right into it.