After dropping out of Oregon State University at the age of 19, Wes Mahler moved to San Francisco and founded Tracking202, an affiliate pay-per-click (PPC) marketing analytics platform. Over the course of its short life, the self funded company attracted over 30,000+ marketers, became an alexa 2,000+ ranked website, tracked over 50 million dollars in revenue each month, and had a yearly run rate of 4 million dollars a year in sales.
Two years after starting it, Tracking202 was acquired. Although Wes is no longer part of the Tracking202 company, the company's brand is still strong and the analytics sofware is still the most widely used tracking platform for performance marketers.
Wes is now working on some new projects, details to come soon.