Winnie Chen-Head

Winnie Chen-Head has over 15 years of Consumer Marketing experience in e-Commerce, Mobile Telecommunications and Online / Tech Startups.

Brief overview of past roles:-

• Group CMO, Food Runner and Room Service
• Group Marketing Director, BIG Retail and CaterhamJet
• Head of Marketing, ZALORA Malaysia
• Head of Marketing, AirAsia X
• Head of Mobile Advertising, Celcom Malaysia

In the recent years, Winnie is focused in e-commerce Marketing, from performance-based Online Marketing (SEO, SEM, PPC, FB, Social Media, Affiliates, Bloggers, Content) to her years of experience in Offline Marketing, Branding and Partnerships. Having worked in multiple e-commerce startups from travel to fashion to food, she is a Marketer with a healthy balance of data analytics and creative thinking.

In her spare time, she also maintains her own consumer tech blog at WinnieKepala.com (Winner of “Best Gadget Blog” at MSMW 2014 World Social Media and Bloggers Award), is a member of the Mobile Monday Malaysia group, serves as a Mentor for Cradle Fund investment program for local tech startups and speaks at Marketing, e-Commerce and Startup conferences and events.