Xochi Adame ★ Inbound B2B Marketing
NYC
WHAT DO I DO?
I am a full stack B2B marketer. Reporting to the CMO, I oversee social media & digital marketing at CDS Global, a large-scale BPO owned by Hearst Magazines.
I create and measure inbound marketing campaigns focused on lead generation & demand generation across verticals having long, complex sales cycles.
I am also an award-winning content creator with ongoing ghostwriting assignments, as well as intermediate video production & graphic design tasks.
IN A NUTSHELL, I AM A
Highly abstract thinker and spatial reasoner.
...I love tinkering and strategy. Right at home in the trenches, or elbow-deep in data; yet keenly aware of the relationship between details and the big picture.
Chronic initiator.
...I've built analyst relations, PR, digital marketing, social business and innovation programs from the ground up.
Aspiring data nerd.
...My undergrad in poli-sci & public law shaped my appreciation for solid research & analysis.
Closet artist.
...My long history in theatrical costuming sparked my love for creativity & design.
SKILLS
- Social Media Marketing (since 2008)
- Google Analytics (LunaMetrics trained)
- Direct response & CPL-focused social advertising
- Online lead generation
- SEO + SMO
- HTML + CSS (Janine Warner workshops)
- Graphic design (behance.net/xochiadame)
- Video production
- AdWords (LunaMetrics trained)
- Public speaking (coached by Dr. Reesa Woolf)
- Award-winning writer (xochiadame.pressfolios.com)
- Analyst relations (KCG certified)
- PR (since 2007)