Yoichi Hasegawa

Amazon Web Service - Sr. BDM CI

https://aws.amazon.com/jp/

Graduated from Kanagawa University (Japan) in 2007 with a bachelor’s degree in Economics with a focus in Marketing. I’ve learned Philip Kotler's marketing methodology and the framework for Marketing Management in the research room. I also studied and created websites when I was in college and felt the Web/IT is the area that can be my life work.

+13 years of working experience in the IT industry.
+10 years marketing/marketing support experience – a mixture of client, agency, and media platform business.
+8 years of international business experience (located in Japan, US, China).
+2 years of international PM role experience.

Passed LinkedIn Skill Assessments
HTML, CSS, MySQL, Microsoft Excel

Key Skills
- Language: English (Business level) / Japanese (Native level) / Chinese (Beginner level)
- IT Project Life Cycle Management: Analysis, ROI Analysis, Costing & Budgeting, Project Scheduling, Testing/QA/Rollout/Support
- Leadership Skills: Cross-Functional Supervision, Team Building & Mentoring, Client Relations, Business & IT Planning, Vendor Management
- Marketing Skills: Research (PEST, SWOT, Five Force, Conjoint Analysis, 4Cs, Benchmarking, etc..) Targeting (Market Segmentation, User Targeting, Persona Marketing, Positioning, etc..), Sales Marketing (unique selling proposition, 4Ps, CRM with Storytelling, etc..), Advertising (successful record and an in-depth knowledge of marketing channels such as blogs, web analytics, SEO, SEM, Ad network, Affiliates, PR), PR (Press conference, Press Release, News Release, inbound marketing, SNS, Branding
- Programming: able to read C, C++, Objective-C, Java, PHP, SQL, HTML, CSS, Javascript)

Specialties: New Business Development, Business Planning, Project management, Web Marketing, Global Marketing, Market Research, Sales/Client relationship management