I am a digital strategist. I help organizations leverage data and technology to deliver better experiences for customers. I’m keen on helping brands become better listeners in order to discover new business opportunities and re-imagine operations through a digital lens.
I am Senior Associate with PwC Digital Experience Solutions. Before that I worked with McCann Worldgroup, where I lead social strategy development for Weight Watchers. Previous to McCann, I was the Social Media Manager for The McGraw-Hill Companies, where I consulted their various brands such as McGraw-Hill Education, Standard & Poor’s, J.D. Power & Associates, McGraw-Hill Professional, Platts, Aviation Week and others. At McGraw-Hill I also gained experience implementing an enterprise social network powered by Jive. Prior to working at McGraw-Hill, I worked with various agencies including Digital Influence Group and Undercurrent, where I managed digital initiatives for BMW, Pepsi, CNN, Genzyme BioTech, One Laptop Per Child, Tennis Channel and various startups.
INTERESTING FACT: I was among the first 500,000 on Facebook, back when it was thefacebook.com and only 8 universities were allowed on the service. Photo-tagging and news feeds were a distant innovation back then.
CURRENTLY GEEKING OVER: Digital solutions for healthcare providers, insurance companies and consumers - i.e. doctor-to-patient apps, medication adherance and health management solutions, body monitoring, wellness and gamification.
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