Yan Luong.

I am a brand marketing and communications professional with 5+ years of experience in the FMCG and Broadcast Media fields. I somewhat specialized in brands with offbeat personnalities (Parisienne & Couleur3).

And I am a social media activist. I have been developing and managing successful social media strategies, architectures, processes, guidelines and communities since 2006 (Couleur3, Montreux Jazz Festival, Oral B for Professionals, ...)

I now work at Radio Télévision Suisse (RTS), Switzerland's public service radio/tv broadcaster, as digital corporate communications manager. Amongst other things, I am integrating social media to RTS's corporate communications activities. From architecture and strategy to guidelines and community management.

I also blog, teach and talk.

I love music, cooking and cats.