yohanna baez

Yohanna's first taste of transmedia storytelling was as part of the first marketing team for The TRUTH anti-tobacco campaign- where the web and television advertising themes were translated to real life events and experiences.


She has recently won the first European Performing Arts and Transmedia Lab grant for her current transmedia project.

She was able to develop the performance art aspect:


Yohanna was also a participant in the Artist Summer Institute- a 5 day intensive professional development workshop for artists- presented by Creative Capital and Lower Manhattan Cultural Council.

A former production assistant for the The Tavis Smiley Show and various reality shows for BBC Worldwide--

WORK EXAMPLE: Yohanna produced a short documentary about tourism in her native Dominican Republic-

The documentary was an official selection at the Boston Latino International Film Festival, Costa Rica International Film Festival and inducted into the CUNY Dominican Studies Institute library.


Hice un documental sobre el turismo en mi país natal República Dominicana. En mi experiencia obtuve sabiduría como periodista/trabajadora social. El documental fue selecciónado para el Festival Internacional de Cine Latino en Boston y el Festival Internacional de Cine de Costa Rica. También esta en la biblioteca de Estudios Dominicanos de CUNY en Nueva York.