For Zahmat Bashua, starting a business was both leap of faith and proof of passion. Having migrated to Canada in 2000 from West Africa, Zahmat have always been passionate of all things related and promoting cultural and urban influencers all around the world. Upon completing his undergraduate of Carleton University with a degree in Public Relations, Zahmat became a communications and social networking expert whose creativity, curiosity and passion for interactive advertising and marketing eventually led him to create the Society of Revellers. After spending time in Africa and Europe volunteering for many cultural organizations, Zahmat Bashua gained over five years in Web Marketing and decided to start the Society of Revellers Web Marketing/ P.R Agency. The name “Society of Revellers” is a known term in Africa and Europe which embodies people that are self confident and take great pleasure doing everything that they choose to do. Believing in this way of life and realizing that the name was untapped in the North American market, the name “Society of Revellers” was chosen because of Zahmat’s background knowledge of the word itself, that emerged from a underground cultural movement that started in West Africa. As he gained more knowledge of Web Marketing, campaign building and strategy planning, his friends dubbed him as “Dr.Zee, the Web marketing doctor.