Zaki Jufri is an experienced strategic storyteller who is passionate about producing engaging content that resonates with audiences. He is skilled at distilling and transforming brand stories into multi-platform content, such as web, print, OOH or social media, as well as marketing it digitally for greater reach across all platforms.

He is now a Content Strategist at Sentosa Development Corporation. He was Content Manager at BBH Singapore, Managing Editor of HungryGoWhere Singapore & inSing.com, and the Digital Editor of SG Magazine.

He has been published in Playtimes Magazine, Where Singapore, Juxtapoz Art and Culture Magazine, The Royal Magazine and Aspire Inflight Magazine.

Brands he's worked with: Singapore Tourism Board, DBS, American Express, CapitaLand Malls, Walt Disney, 20th Century Fox, Land Transport Authority, Red Bull, AIA, Frasers Centrepoint, Universal Pictures