Richard Zeidel

Richard Zeidel joined Sonic Boom as Partner in October 2011.

Sonic Boom is a customer experience agency who partners with some of the most innovative and progressive brands in the world. The company specializes in creating transformative customer experiences at the intersection of technology and creative. Sonic Boom has developed a unique research and strategic planning methodology which is based in digital ethnography (we call it Belief Based Consumption); by understanding audience’s beliefs and values we are able to create powerful connections between brands and their audiences. Data driven to the core, Sonic Boom believes in total transparency, measurement, and a process that leads to continuous optimization.

Richard oversees all strategy, top-level client service and overall business direction and growth for the firm.

Before joining Sonic Boom, Richard was Vice President, Strategic Alliances of Tungle.Me, a cross-platform social calendaring application. In his role, Richard led the strategic planning and execution of the company's go-to-market strategy through to acquisition by Blackberry in April, 2011.