I am an XD strategist with 20 years experience in bridging the traditional worlds of marketing with product, service and experience design.

In 1992 I attended graduate school at the Interactive Telecommunications program at NYU. My thesis project had something to do with a Blue Earth microcontroller.

I’ve been working with agencies, startups and established brands to help them understand and practice user centered design. Lately I've been traveling globally to run story mapping sessions for all sorts of clients. It's been the best way to build consensus and bring to market some amazing new products and services.

I started out by designing interfaces for interactive television at Microsoft. Along the way I’ve built and led teams at a number of well-known agencies in New York. I’ve worked on the web, in mobile and experiential - from the world of music and entertainment to publishing, retail, consumer packaged goods and financial services - and with brands like Nike to AT&T to Citi. It's been one amazing career that I have enjoyed since the day I started it.