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Founder & CEO, Tapu.com in Istanbul, Turkey
Making ideas happen through persuasion & persistence. Product strategist, creative generalist with an entrepreneur spirit.
Starting at the strategy department of an international ad agency I have watched how ideas are formed and cultivated for mostly offline marketing activities. Later at a multinational FMCG company, I learned telling apart which ideas are worth to run after. And ran after some awarded ad works as well as first community website in the country during the year 2000, probably leading social media efforts in Turkey.
After that joined the 1st internet advertising network in Turkey. Reached 220 sites and achieved good market share with a behavioral analysis tool during the 1st days of digital marketing in Turkey.
Then we made our own idea of "1st youth marketing agency in the Eurasia Region" happen. In 5 years we made many pioneering ideas happen for some bluechip companies.
After that entrepreneurial episode, I lured myself back to corporate to participate in a great team making many first time 3G mobile projects for Turkcell. Developed business models for mobile tv, published first iPhone applications, implemented first operator social music website and other award winning first time 3G content services.
My love for the Internet companies again made me join a locally successful online classifieds & e-commerce site, sahibinden.com. For almost 3,5 years I was part of the executive team that created the largest online traffic in the country after Facebook & Google.
In the beginning of Q3 2013, I joined Yandex Turkey team to help build a substantial business outside of the Cyrillic markets. I was part of the team that achieved highest market share to date in Turkey.
After a short consultancy period at a venture capital firm, I founded a real estate marketplace startup - Tapu.com - with the best team in Turkey for the job.