Keith A. Quesenberry
Professor in Pennsylvania
Author "Social Media Strategy: Marketing and Advertising in the Consumer Revolution:
As a Marketing Professor bring 17 years marketing and advertising experience as an associate creative director and copywriter on integrated marketing campaigns for large International Fortune 500 companies to entrepreneurial startups.
At Messiah College, Johns Hopkins, West Virginia and Temple Universities I have taught, lead and developed multiple marketing, digital marketing, social media, IMC and advertising courses. I pull from my professional experience, the latest theory and research and use interactive methods to inspire and help prepare future leaders in today's fast paced innovation driven business environment.
I am also active in academic research with published journal articles, workshops and presenations at academic conferences AAA and AEJMC and professional conferences PRSSA and IMC INTEGRATE. Recently I published an Ad Age Research Report "How To Integrate Social Media Into Your Marketing Strategy: Best Practices for Social Media Management," "IMC In The Effies: Use of Integrated Marketing Communications Touchpoints Among Effie Award Winners” in the International Journal of Integrated Marketing Communication, and "What Makes A Super Bowl Ad Super for Word-of-Mouth Buzz?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings" in Journal of Marketing Theory and Practice.
Appeared on/quoted in MSNBC TV http://on.msnbc.com/1uwfUEH, NPR radio, Harvard Business Review, New York Times, The New Yorker, International Business Times, Forbes, MS Money, MSN, Fox News, Fox Business, Variety, Entrepreneur Magazine, Baltimore Sun, Yahoo News, and international AFP stories.
Contributing author Harvard Business Review, Time, Entrepreneur.com, SocialMediaExaminer.com and MarketingProfs.com
Hootsuite Pro and HubSpot Inbound Certifications.