Morgan Greenhouse initially founded verdeHOUSE, LLC to enhance the urban fabric of Washington, DC and to foster a more symbiotic relationship between creative and corporate communities. verdeHOUSE transforms unoccupied underutilized spaces such as retail shells, office floor plates, warehouses, and shipping containers into temporary, rentable venues for events, pop-ups and other creative uses. As the company has grown, so too has the variety of real estate, placemaking and event services. verdeHOUSE has worked on both large and small scale real estate developments such as Union Market, Saint Elizabeths Hospital, Walter Reed Medical Center and the Adams Morgan Historic Hotel, among many other complex and boutique projects. Morgan guides the overall growth and strategic direction of verdeHOUSE, maximizing its impact on urban real estate and culture.
A native Washingtonian, Morgan's professional and social networks in the Washington, DC metro area have been invaluable to the growth of verdeHOUSE. Prior to founding verdeHOUSE, Morgan held diverse roles within architecture, interiors, space planning and sustainability consulting at Gensler, a global architecture and design firm. She is a LEED-accredited professional and is on the advisory board member for the Dupont Underground Arts Coalition, a member of the Young Leader Board of the Jewish Federation of Greater Washington and the Urban Land Institute. Morgan studied the history of art and architecture at the University of Pennsylvania.