A film-fanatical branded entertainment consultant (M.A.) with broad media industry experience, committed to deliver strategic and creative value and push the envelope in branded entertainment even further. Able to analyze, review and coordinate suitable placement opportunities, spearhead the creation and execution of co-promotion campaigns and find new ways to connect corporate clients with entertainment properties. Currently responsible for creating holistic branded entertainment campaigns for blue chip clients across all ProSiebenSat.1 platforms, including product placement, original programming and other marketing activities that take place on-air, online or mobile. Successfully proved conceptual skills, creative excellence, strategic competence and account management know-how by supporting one of the world’s leading entertainment companies with the launch of several media franchises. Offers comprehensive knowledge in the filmed entertainment industry and insights within the field of branded entertainment.

  • Work
    • Agency's clients roster (selection):
  • Education
    • more information on my LinkedIn profile
    • M.A. in Management - Marketing & Communications (FOM Munich)
    • Master's thesis on "emerging forms of branded entertainment"
    • B.A. in Media Management (MHMK College for Media & Communication)
    • Bachelor's thesis on "product placements in Hollywood blockbusters"