Tel Aviv Israel
Adi Farkash is an expert Enterprise & SMB IT systems consultant and project manager, with over 15 years of project management and planning experience in ERP, CRM, ITIL and Service Desk systems. Adi has overseen large-scale projects in numerous industries from software to online retail to national projects for clients such as leading Israeli companies, Israeli government ministries and the prestigious SAP Merkava project. Adi is a well-known market-guru, with up-to-date and practical knowledge of enterprise system solutions and leading technological trends. She has extensive experience in creating and executing service, support and help desk projects, and customer relationship management projects, combining technologies and processes with theories and creativity, to create out-of-the box, cutting edge solutions.
Adi is a pioneer in the social CRM platform arena, recognizing the need to integrate business customer relationship management systems with the new media. Her focus on dialogue improvement and management has led her to create the first Customer Dialogue Management system - a social CRM based system which manages communication with customers over social platforms.