Adriana Martinez

Manager, Digital Content Strategy in Washington, DC

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Agile, self-directed, and results-driven individual with the ability to see the big picture while paying attention to critical details to drive valuable execution and business performance.

With over seven years of marketing experience, a Master's in Digital Marketing and Communications from Georgetown University in Washington, DC., and a multilingual background, I currently lead global Digital Content Strategy for the Enterprise and Education (business unit) at Rosetta Stone - a company dedicated to improving people's lives through language and literacy education.

My job is to lead strategy, planning, and execution of integrated digital marketing programs to increase awareness, build communities, grow engagement, influence consideration, drive brand performance and demand generation across multiple verticals and markets.

SPECIALTIES -
Inbound Marketing • Integrated Marketing • Digital Marketing • Demand Generation • Campaign Strategy • Program Management • Project Development • Content Strategy • Account Based Marketing (ABM) • Lead Nurturing • Lead Acceleration • Email Marketing • A/B Testing • Web Strategy • Blogging • Social Media Marketing • Social Selling • Sales Enablement • Customer Marketing • Employee Advocacy • Event Management • Team Management • Vendor Management • Budget Management • Analytics • Insights • Reporting

COMPETENCIES -
• Multilingual
• Strong creative vision
• Excellent writing and editing skills

INTERESTS -
• Continuous self-improvement and learning
• Brand, content, digital, and social marketing
• Art, culture, languages, traveling, and fashion

I love traveling the world, experiencing new cultures, learning, fashion, The Killers, Salvador Dali, and Marc Jacobs...oh, and ice cream! :)

  • #travel
  • #fashion
  • #technology
  • #education
  • #arts
  • Work
    • Rosetta Stone
  • Education
    • Georgetown University
    • Fashion Institute of Technology
    • Harvard University