STRATEGIC YIN & CREATIVE YANG
Hear that noise? It’s the sound of a paradigm shifting.
Creative thinkers can no longer afford to be pigeon-holed into left brain or right brain––they must be left brain AND right brain, embracing both emotional and rational, visceral and real-world, combining directed outrageousness with pressure-tested analysis.
BREADTH OF EXPERIENCE
20+ years on a who’s who of blue-chip brands from airlines to automotive, from banking to beer. Let’s name the brands we’ve not worked on.
CONTAGIOUS POSITIVE PASSION
My creativity is searching for a bigger canvas, whether it’s towing an iceberg to Manhattan to highlight the effects of global warming, raising the flood-prone houses of New Orleans up on stilts then re-flooding the city to create the Venice of America, or designing a liquid-less window cleaning system, I'm blessed/cursed with a mind into which ideas flood unbidden.
I believe in a meritocracy of ideas; that an idea doesn’t care who had it; and that collaborators no longer get shot.
STORYTELLING, ATTENTION TO DETAIL & WORDCRAFT
The trick’s not to sell, but to make people want to buy. As Mark Cuban, owner of the Dallas Mavericks says, “I don’t sell basketball, I sell sore throats. We sell smiles. We sell the look on your son or daughter’s face when they’re standing up screaming and yelling.”
People don’t remember marketing, they remember stories.
The answer is yes. Now what’s the question?
Two million views on my digital soap box where conviction prevails, compromise is avoided, and evidence trumps opinion.
Land a problem on our desks Friday...we'll have some ideas by Monday.
My calendar lies open before me. I look forward to cultivating a relationship. Thank you for your consideration.