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Full stack digital marketer and innovative thinker focused on acquisition and retention with a passion for developing and executing strategy, launching products, and scaling. Keen to develop existing leadership skills in multichannel digital marketing.
Marketing Manager at Walmart eCommerce; Increased new customers per week 500% and launched 4 markets; built email acquisition and retention program resulting in 100s of new customers/week across markets, increased retention 50%, reduced order gap 50%, and increased sales attributed to email +100%; created & executed online media strategy leveraging PC and mobile banners and video across multiple partner networks achieving banner and video CTRs 20% higher and VCR 30% higher than industry benchmarks; managed insights programs that identified customer personas that resulted in better targeted messaging, more effective segmentation, and increased marketing efficiency
Contract marketing Couple; owned inbound & outbound marketing strategy and execution: +70% daily download rate, +100% MAU's (CAGR), social & content growth +100-500%.
Co-founded Dyovino.fr (France); owned email marketing strategy & execution; produced all editorial content & harmonized diffusion through all channels; defined visual identity; created Dyovino universe.
Consulted or mentored multiple startups in Paris; owned a creative services business; graphic & web designer; SCUBA Divemaster; teacher; artist.