Alba Arteaga

Project Manager in Dubai

Alba Arteaga

Project Manager in Dubai

View my portfolio

With more than 8 years’ experience in digital marketing, I started my career client-side, marketing brands such as Motorola and Philip Morris International. At PMI I collaborated on international projects including; a new internal learning portal and the launch of an internal social media platform to support more than 50,000 employees worldwide.

Since moving to Dubai 4 years ago I have moved agency-side, where I have worked with clients such P&G, Visa,
Majid Al Futtaim Holding Group, Audi, Yas Waterworld, HealthPlus and RedBull. A key highlight was launching a new brand for Roshan Telecommunications Afghanistan, Yaraan by Roshan, with responsibility for the campaign production in Afghanistan and gaining local knowledge for future projects.

Main responsibilities:
• Managing all team activities, assigning resources on each task and ensuring deadlines are met; responsible for team production of high-quality work.
• Implementing advertising campaigns and strategies.
• Website development.
• Developing new ideas and campaign strategies for multiple campaigns with advertising budgets in excess of AED1m.
• Negotiating with suppliers on components relevant to the success of integrated marketing campaigns.
• Negotiating budgets, timelines and formulating plans for campaigns.
• Managing the successful renewal of agency contracts which led to an increase in annual revenue.

• Monitoring campaign effectiveness and optimising the results.

  • Work
    • Omnia
  • Education
    • ESIC Business Marketing School
    • Universidad San Pablo CEU