Alena Emilova

Director in Madrid, España

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​Living in vibrant cities as Vienna, Lisbon, Sofia, Havana and Madrid made me a multilingual insatiable learner with eclectic background working with top business schools as IE and ESADE, Camilo Jose Cela University and forward thinking personalities.

Part of think tank best-in-class multinational consulting groups, I am dedicated to helping organizations redefine focus for radically better results through the best practice of contemporary methodologies for talent development, employee engagement and innovation.

My comprehensive method is influenced by human centered design, entrepreneurship and consulting in the new economy values and practices.

An avid member of the Design Thinking, UN and Impact Hub networks for change, innovation and entrepreneurship, I took part in the founding teams of several start-ups and launched DoEnvision.

I also lecture, design educational programs and consult corporate business and academic institutions on business idea development, project management and strategic design through the best practice from Stanford University: design thinking for innovation and change, product and service design.
Developed by David Kelly, Design thinking fosters creativity, radical collaboration and disruptive innovation.

The approach not only puts a bridge between business and the creative mind, but questioning our status quo gets back to the essence of problems, impulsing reinvention of eco-systems and the design of optimal solutions and purpose oriented, resilient organizations.

A universal method for complex problems solving and multiple stakeholders management, Design thinking offers a structured guide for creative experimentation and works on a whole set of values for critical thinking, human centred design, participatory leadership; multidisciplinary, cross-sector collaboration and entrepreneurship.

It sets the fundamental competences for the new economy of management design, creating an impact transversally on all areas for superior value creation.

Design thinking develops:
• observation skills for ambiguous and unstructured problems
• empathic, qualitatively superior research
• creative confidence in idea, scenario generation, prototyping
• storytelling, visual thinking, futurization
• business design of strategy, process, service, product, program, campaign, movement, event, etc.