Alessandro De Zanche

International executive with extensive experience in Monetisation Solutions & Products. Using a creative and entrepreneurial approach to business, supported by a multifaceted knowledge of Digital Marketing & Advertising (web and mobile), Audience Monetisation (big data strategy, audience profiling, segmentation, targeting), Sponsorship Strategy and activation. Strong believer in “data-driven”, measurable Sponsorship and Marketing Strategies. Member of ESA (European Sponsorship Association).