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Principal in Cognizant's Enterprise Analytics Practice Alex has a diversified career applying information technology to solve challenging business problems. He is adept in many facets of marketing program management, including CRM strategy, business case/competitive analysis, market research and performance management (qualitative/quantitative), communication planning, audience targeting and segmentation. His has deep expertise in CRM solution strategy, development and deployment, media/site/social analytics, and marketing performance measurement (MPM).