Words have a unique power. They change opinions, ignite passions, forge relationships, inspire dreams. They are free, and understatedly worthy of your attention. Use wisely.
I'm a copywriter, so I do my best to do just that, every day. Sometimes it's difficult; words are slippery bastards when they want to be, but I love doing it. I love transforming ideas into something real, and - if I'm lucky - giving my reader a new perspective, or achieving that sought-after 'lightbulb moment'.
Your idea needs a few words to back it up. Let's do this.