"If we had asked the public what they wanted, they would have said they wanted faster horses". - Henry Ford
This has always been my approach -- visualizing the next step beyond what your market already knows, and creating value in someting that will soon be irreplaceable in some aspect of their lives. That's effective marketing.
I've driven succesful brand building intiatives and launches that deliver measurable and sustainable impact for ambitious start-ups alike. Most recently, I have taken on an exciting challenge to lead the growth and transformation of digital arm of burgeoning luxury brand. In the rapidly evolving digital environment, succesful brand growth calls upon strong marketing instinct, analytic precision, a dedication to learning and tech-savvy creativity in solving complex problems -- and that is what I bring with me.
On a personal level :
I am an alumnus of the University of California, Berkeley. I miss the way music was written 20 years ago. I am a lifetime fan of ducati. My passion is working with startups to solve big problems that affect lots of people. I also enjoy golfing, coffee, spicy food and good people :)