Amrita Premrajan

content strategist and Marketing Communication Specialist in Delhi, India

Amrita Premrajan

content strategist and Marketing Communication Specialist in Delhi, India

View my portfolio

Hi there,

I am a communications specialist with 7+ years of IT industry experience in conceptualizing, building and delivering multi-format B2B and B2C marketing communication and content assets targeted at brand-building.

I acquired a deep understanding of enterprise IT and technology industry with my experience of working as a Technology Journalist with the second oldest IT publication in the country, PCQuest and one of the most widely read enterprise IT website and magazine - InformationWeek (India). After this, I had an enriching experience at Times Business Solutions (Times Internet) in the Content & Research Team where I was aligned to brand building of TechGig.com and TimesJobs.com through feature stories for Economic Times, Times of India and TechGig and with a range of marketing, social media and community-building efforts - all of which had engaging content as the center-piece.

After this I spent an interesting quarter with the startup SignEasy, a SaaS based solution for e-signatures with more that 3. 5 Million downloads. I worked end-to-end to structure and set up SignEasy's marketing communication strategy, positioning on website and mobile apps, drip marketing campaign, blogs, thought-leadership posts, social media and PR strategy.

At present I work with the Marketing business function of an IT services company where I am channelized my IT industry knowledge and content strategy capabilities to execute global marketing communication plans and build engaging content assets to create brand awareness, share our success stories and establish strong credibility.

What drives me is my passion to do meaningful and high quality work that creates a tangible, positive impact towards achieving business goals. I enjoy being on a constant learning curve and am a firm believer in work ethics. Imbibing from projects, team-mates, mentors and work experiences, I focus on evolving my skills and strengths.

  • #marketingcommunications
  • #movies
  • #brandstorytelling
  • #contentstrategy
  • Education
    • Guru Nanak Dev University