London, United Kingdom.
Amy has 15 years of marketing experience launching and managing brands from inception to maturity in the UK, Europe and Australia. She is the director of Adaptation Project, a freelance solution for businesses that don't have an in-house marketing function but understand the importance of marketing to sustainable growth.
Amy's experience in the highly competitive and regulated healthcare industry has given her the skills to identify gaps in the market and turn them into unique marketing ideas that are backed by insight and make best use of limited resources.
Amy is highly adaptable to different sectors and briefs with a hands-on approach. She will challenge the status quo with reason, and is comfortable working with all levels, cross-functional teams and across geographic cultures.
Having worked on client side for many years, Amy has extensive experience leading a myriad of agencies towards a common vision, ranging from creative and production, to media buying, experiential and PR. She understands what clients look for when engaging a new agency and the importance of relationship, trust and delivering on commitments.
The philosophy at Adaptation Project is to create relevant and rewarding long-term customer experiences by using a collaborative process so the resulting strategy is fully owned and embraced by her clients.