Andrea Hoffman

New York

Andrea Hoffman

New York

Andrea is the Founder and CEO of Culture Shift Labs, an advisory firm that creates and executes strategies for bold thinking businesses to access and engage the diverse elite (multicultural innovators/influencers/inventors) to catalyze growth.

As a solutionist, strategist, business development expert & trend forecaster, (with a world-class rolodex), Andrea is the visionary behind several ground-breaking growth and innovation initiatives. She is also a two-time author: Black is the New Green-Marketing to Affluent African Americans and 50 BILLION Dollar Boss-Stories about African Americans Women Entrepreneurs and a co-inventor of Katapult. Andrea is often hired as a CEO's "secret weapon" to help the company leapfrog over the competition.

Known for engineering competitive advantage strategies, clients rely on Andrea to evaluate & re-imagine business models, initiatives & programs that are no longer functional & occasionally dangerous! Helping clients get their present and future right.

Serving various industries, Andrea’s proprietary Growth Assessment Methodology is in high demand by senior leaders seeking road maps to reach untapped markets and overlooked business opportunities. Andrea is also called upon to assess scenarios where a client is considering making an investment into diversity and innovation related initiatives or acquisitions.

Andrea serves on the board of Sphinx Organization and is a founding partner of SphinxCon; conference on increasing diversity in the arts. Her thought leadership working including research reports, and resource guides can be found here CSL

  • Work
    • Culture Shift Labs