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ANDREA KREMER

Lady in Boston, Massachusetts

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I'm a marketing professional with over a decade of experience at the intersection of music, marketing and technology. As New Media Manager at Rounder Records, I managed the online presence of a large roster of active artists, as well as the label itself. I launched the @rounderrecords Twitter account, and was a key part of the team responsible for promoting the album "Raising Sand," by Robert Plant & Alison Krauss, which won the 2009 GRAMMY® for Album of the Year. My prior experience in the music biz includes positions at Q Division Records (home to many of my favorite bands) and Sonicbids. I also spent 4 years as Marketing Manager for First Night Boston, the nation's oldest and largest festival of the arts.

Before I went into marketing, I was in publishing, and before that I was an advertising copywriter. And before that, I was a Creative Writing major at Brandeis University. Before that, you probably weren't born yet.

I'm now the proprietor of Shake & Howdy, Inc., a music marketing agency that provides digital marketing and creative services to a roster of clients that includes internationally-acclaimed recording artists, record labels, filmmakers, authors, and other arts- and entertainment-related entities. My services include graphic design, web design, video production, and social media management.

On the personal-life side, I'm a cancer survivor, and penned an essay about my experiences with diagnosis and treatment for Dame Magazine: I Wasn't Supposed to Get Breast Cancer. The article was syndicated on Salon.com.

In my spare time, I organize and promote occasional rock shows at the Lizard Lounge in Cambridge, MA. I'm also a vocalist and home recording enthusiast, and regularly collaborate with friends to record covers of favorite songs. You can hear them!

  • Work
    • Shake & Howdy