Andres Garzon

The biggest hurdle I face is to stay focused and not lose perspective. At Pricetag, I am constantly distracted by new functionality that is not priority, but is "cool" to build. Or by colleagues pitching me to build another product, or a subproduct of Pricetag.

It is hard stuff building a business, and when you are an entrepreneur by nature, it is very easy to want to create new ideas, companies, and functionality. Staying focused is mastering saying "NO" to you, to your partners, and to other interesting people. It requires discipline, courage and stubbornness. You have to believe in your idea and close your eyes to the rest.

WHAT DO YOU WISH YOU'D HAVE KNOWN 5 YEARS AGO THAT YOU KNOW NOW?

I wish I knew how important it was to define my own identity and philosophy as a professional. Integrity comes both from understanding your own beliefs and adjusting them to different parts of your life, and being consistent in how you evaluate things. Five years ago, quality for me was relative to the circumstances. So if I was going to buy a pair of jeans, I would go for the cheapest pair, because I just didn't care that much about what I wore. However, if I bought a computer, I would get the very best one. My definition of quality and value was not standardized in all aspects of my life, and so I wasn't in a position to create a product that was excellent in every aspect from design, programming, project management and concept. Now I no longer feel that way, and Pricetag is the fruit of that discovery.