Andy Herrera was born in San Fransico, California. Growing up in the 80's and 90's Andy was influenced by pioneers of Hip-Hop such as legendary Rap group Run DMC, Industry Mogul Russell Simmons, Latin Rap's Originators Frost and legendary group Cypress Hill.
Growing up Andy had little support from his parents and worked two jobs, which in large part contributed to molding the amazing work ethic he possesses today. Andy, known as one of the hardest workers in the industry, has had many great accomplishments through out his 10 plus year career.
In 1998 Andy made the move from the Bay Area to Phoenix, Arizona at which time he formed his company, Big Latin Entertainment. BLE is a full service company which includes: DJ services, record Label Services and Promotions. Andy is well known for making industry ground breaking moves; including being the first Latin Hip Hop Label to get a major distribution deal through BMG. He paved the way for many of today's Latin artist. Andy has released more than 24 records, worked with some of the biggest stars such as Snoop Dogg, Master P, and Ice Cube. Andy has also helped launch the career of MC Magic and many more. He has served as Vice President for Low Profile Records who launched Lil Rob and aquired a major distribution deal.
Andy is now know for being one of the most influential people in the Latin Music Industry and having one of the most reputable promotions and marketing companies in the Industry, Big Latin Entertainment!
and now is Managing DJ Kane Lead Singer of the Kumbia Kings