Angelica Mari

São Paulo, Brazil

Brazil-based journalist, doer of things I am passionate about.


I got my first job at age 14 flipping burgers at McDonald's. At 15 I became a computer instructor and did that until I was 17, when I started writing professionally about technology.

Lived, worked and studied overseas (Italy and UK) for a decade and returned to São Paulo in December 2011. I then set up Carnaby, a communications company serving tech, media and entertainment firms. Our work includes original content creation, ghost blogging, social media (strategy, execution and monitoring), conference production and speaking, as well as translation and localisation - to and from Portuguese into English and the other main European languages.

I'm the Brazil editor at ZDNet, one of the world's largest technology portals and associate editor at Computer Weekly, the world's oldest business IT publication.

My work and opinion across a range of other subjects including current affairs and travel can be seen in various other publications, including The Huffington Post, BBC, The Guardian and others. I am now working on the 2015 edition of the Fodor's Travel guidebook to Brazil across two chapters: Minas Gerais and trips from São Paulo, as well as two other books related to travel and culture of São Paulo to be published in Q1 2015.

During 2014, I worked on Gift Brazil, an online start-up connecting Brazilian craftspeople with the international marketplace. This project has gone on a semi-hiatus so that I could focus on my editorial work.

As well as my corporate/editorial activity, I produce cultural/music events with foreign artists in Brazil. The intention is to bring awesome people, venues and ideas together to maximise artist exposure with fans and the press. Names we worked with including Suede, Peter Hook (New Order/Joy Division), MacManus Brothers (the brothers of the legendary Elvis Costello), to name a few. I'm also working on a cinema-related project, to be launched in H2 2015.

I speak three languages and am currently working towards a degree in International Business Management. Love animals, cooking, the arts and making new friends.

  • Work
    • founder, Gift Brazil