Anna Paula Goncalves

Brand Strategist & Content Writer in Los Angeles, California

Study brand to understand its branding and marketing needs

Guide clients in branding, strategic positioning, communication, planning and marketing implementation

Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget

Conduct marketing research to identify industry trends and growth opportunities for clients

Write brand stories, positioning statements and brand messaging statements

Develop and implement a marketing strategy according to objectives and budget

Liaise with marketing department and external vendors

Monitor marketing projects and analyze results

Write reports with suggestions for improvements and new ideas

Assist principal on responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other new business efforts

Participate in business development presentations and meetings as appropriate

Actively presents ideas to expand service offering and enhance positioning of the brand


Demonstrate a thorough understanding of business, client offering, and strategic marketing

Strong consulting skills and strategic thinking

Ability to keep client projects on plan and on budget

Excellent communication skills both written and verbal which allows for communicating at all levels of an organization

Detail-oriented, self-starter with strong organizational skills, flexible, enthusiastic and possess an energetic personality


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  • Work
    • E-mail for Case Studies
  • Education
    • Bentley University