Anna Paula Goncalves

Brand Strategy Consultant in Los Angeles, California

RESPONSIBILITIES:

- Study brand to understand its marketing needs

- Guide clients in branding, strategic positioning, communication, planning and marketing implementation.

- Write marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.

- Conduct marketing research to identify industry trends and growth opportunities for clients

- Write brand stories, positioning statements and brand messaging statements

- Develop and implement a marketing strategy according to objectives and budget

- Liaise with marketing department and external vendors

- Monitor marketing projects and analyze results

- Write reports with suggestions for improvements and new ideas

- Assist principal on responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other new business efforts

- Participate in business development presentations and meetings as appropriate

- Actively presents ideas to expand service offering and enhance positioning of the brand

SKILLS:

- Demonstrate a thorough understanding of business and strategic marketing

- Strong consulting skills and strategic thinking

- Demonstrate ability to keep client projects on plan and on budget

- Strong, demonstrated understanding of client offering

- Excellent communication skills both written and verbal which allows for communicating at all levels of an organization

- Detail-oriented, self-starter with strong organizational skills, flexible, enthusiastic and possess an energetic personality