Annie Garvey

Madison, WI

CAREER HIGHLIGHTS

• 10 years of smart, savvy, and creative marketing communications experience working with clients locally, nationally, and internationally

• Doubled revenue in second year of marketing business by developing a motivated staff and providing high-quality, results-oriented work

• Understand client’s core values and goals in order to develop effective, efficient, and ROI-oriented campaigns

• Management of 25+ clients to deliver commonsense marketing campaigns while delivering a consistent, high level of customer service

• P&L responsibility with the ability to drive down expenses and increase profit

• Emphasis on account management to oversee a project from inception to completion including go-to-market strategy and implementation

• Award-winning direct-to-consumer marketing communications programs for healthcare and retail clients

• Responsible for budget management of projects exceeding $1M and maintaining required profit margins

• Expert knowledge in all aspects of traditional and digital marketing strategy including social media and analytics

• Building successful marketing teams to deliver creative on-time and on-budget results

SKILLS

• Healthcare industry expertise
• Account management
• Creative concepting
• Strategic communications
• Message development
• Integrated communications/marketing
• Direct response advertising
• Media management
• Project management
• Communications planning
• Direct and channel marketing
• Brand identity development
• Market research
• Tradeshow management
• Digital strategy (SEM, SEO)
• Business development
• Copywriting
• Relationship building
• Thought leadership

  • Work
    • Marketing Director - Patient Outreach Division
  • Education
    • BA Communication (Emphasis Media Studies)