Antoine Oulé

In a few words :

Sportbusiness student, I review sportsmarketing on the internet, in both french and english ! Follow me on Twitter @antoineoule. Currently writing a thesis about Football clubs and international development (I treat marketing, financial and commercial issues).

Professional experience :

Amaury Sport Organisation, event organiser ( Tour de France, Rally Dakar and others), Paris.

Tasks :

Powering market survey to assess sponsoring ROI (notoriety, TV, economic repercussions) of A.S.O events partners

Strategic analysis about mass consumption goods manufacturers (auto, gaz)


Monthly analysis and presentation of the lastest trends (international perimeter) in sports marketing or marketing

I made powerpoint and oral presentations (internal and external audience) for each work

adidas Group, sporting goods manufacturer, Strasbourg

Tasks :

Market survey and field study with consumers to assess impact of adidas animations/promotions in stores

Recommendations (proposal of trade marketing operations, new types of promotions)

Proride Agency, global marketing and high profile athlete management agency, Paris.

Tasks :

Elaboration of communication strategies in extreme sports

Telephone canvassing and data base management