Adrian Rogers Ford
Buenos Aires, Argentina
Adrian has over 25 years experience in sales, marketing and business development in Latin America with companies in the consumer goods, retail and business service industries. He has had extensive international exposure managing businesses in various industry settings, nationalities and cultures. Areas of experience include business growth and development, strategic planning, portfolio strategy, brand value proposition development, market entry, consumer insight and research, pricing strategy, agency management, contract negotiation, Client relationship building and team leadership.
He currently works on several endeavors, The Mk Element: an international consultancy that injects marketing discipline to capture top line growth; Cognition: an Executive Talent Search firm that identifies and recruits Executives based on the hands on experience of its Consultant Partners, and Nexlat Group: his own business growth consulting firm.
Prior to founding Nexlat Group, Adrian was Area Director for Regus’ South Latin America region, managing the business in Argentina, Chile, Peru, Brazil and Paraguay, doubling it in size with double digit growth above budget. Between 2001 and 2007 he worked for Blockbuster, maintaining Customer activity levels in a recessive market while successfully merging Product and Marketing for both Argentina and Uruguay.
Previously he spent 6 years at Coca-Cola, where he helped drive growth through market focused strategies for the brand portfolio. He played a key role in leading and turning around Sprite ® to become the #2 brand in SOM. He was promoted repeatedly, completing his career as Brand Group Director for Coca-Cola South Latin America.
Before his time at Coca-Cola, Adrian worked for Pepsico Snacks and Kellogg’s in Marketing Brand Management positions, and at Bank Boston where he held positions in retail and investment banking.
Adrian received his Business Management degree from the University of Buenos Aires, where he resides.