Roberto Morales _2insite
My pacion is to communicate and create ideas, information and messages through images, sounds and emotions using knowledge of semiotics and cognitive psychology through Audiovisual Media.
Overseeing all aspects of product design in The Pacific Institute; Using emerging trens in technology, creating or developing specific parts or scene; but a sole art director unifies the vision of TPI & Lou Tice in particular.
Being in charge of the overall visual appearance and how it communicates visually, stimulates subconscious moods, contrasts features, and psychologically appeals to a target audience. Making decisions about visual elements used, what artistic style to use, and when to use motion and theories of color and sound. Translating desired moods, emotion feels, messages, users interface, visual psychology effects, concepts, Innovating and underdeveloped ideas into imagery. Ultimately responsible for solidifying the vision of the collective imagination of The pacific Institute (USA, UK and Japan) ideas and vision intro a innovative and high efficacy projects.