Aurélie Pols

Aurélie Pols

Thank you for visiting my page.

I am a French speaking Dutch national living in Spain. Europe is where I choose to live, for now.

My professional mantra is: "Data is the New Oil, Privacy is the New Green, Trust is the New Currency".

I help companies define strategic risk based approaches to data uses, documenting data flows, aligning them with applications' Terms and Conditions while pushing for data minimization, from the German Datensparsamkeit, in order to limit Privacy related backlashes.
I closely work with Legal and Security professionals, bridging the analytics and digital disciplines to minimize risk related to increased data uses, touching upon Data Governance and GRC best practices.

Increasingly I support companies who develop Privacy enhancing tools and services while also hedging against the creations of digital footprints of minors, on a more personal note.

The Digital Analytics Association recently recognized me as Most Influential Industry Contributor for my work in Data Privacy and was invited to teach Privacy and Ethics at Spanish IE business school.

Prior to that, I spent 15 years "following the money", optimizing (digital) data-based decision making processes. This allowed me to co-found and successfully sell my first start-up in Belgium to UK based Digitas LBi (Publicis).