I am a Community Strategist for artists and studios. Basically, "I squeeze the juice from the fruit that is your online audience". My consultancy work includes several projects in audience development, community management, and patronage (perpetual crowdfunding) systems. But my real passion is to turn fans into patrons so artists can better leverage their social influence and support charity organizations.
My history includes leadership and management roles for Psychological Operations with U.S. Army Special Forces, online fundraising campaigns for filmmakers, and community building for Youtubers. I believe that the best measure of a brand's value is the size, engagement, and influence of its audience. My ongoing mission is to harvest value from online audiences by:
+Mapping social networks and their key influencers
+Facilitating strategic partnerships
+Tracking and Aggregating audience metrics
+Hypothesizing and testing insights from sets of big data
+Testing conversion rates and other key performance indicators
+Managing campaigns to grow, curate, and monetize audiences
I'm excited to share news about the emerging patronage economy that is leading artists toward a second Renaissance. It is looking more and more like the vision of Gaius Maecenas, the philanthropist and patron of the poets Virgil and Horace during the early Roman Empire.
Part of this paradigm shift includes working with artists, charity organizations, and community partners (corporate citizens) through internet marketing to create cause-driven films for social good..
This is all thanks to my formative years as a Non-Commissioned Officer and team leader for media forces in the U.S. Army Special Operations Command. The role varied over a seven-year enlistment between broadcast journalist, field reporter, and production manager/director of propaganda campaigns overseas.
My adventures overseas include tours in Iraq, Afghanistan, Cyprus, and Honduras with notable honors and awards including the Volunteer Service Medal for work with orphanages in Central America I am inspired by stories about the human condition and the missions to help people overcome difficulty.
Check out the links on this page for cool ways we can connect.