Teacher, Writer, and Public Speaker in Salzburg, Austria


Teacher, Writer, and Public Speaker in Salzburg, Austria

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Dr Barbara Neuhofer is a Senior Lecturer in Experience Design and Head of Experience Design at the Department of Innovation and Management in Tourism at the Salzburg University of Applied Sciences, Austria.

Before her current role, Barbara was working as a

Lecturer in Tourism and Hospitality Management and as MSc Hospitality Programmes Leader at Bournemouth University, UK.

Barbara researches, teaches, writes and speaks about technology-enhanced customer experiences and explores how technologies transform and shape the way contemporary, consumer-driven and dynamic experiences are co-created.

Beyond exploring technology-enhanced experiences, Barbara’s second stream of research looks at the ‘flipside’ of technology. She explores the idea of (dis)connectivity in tourism and leisure contexts and analyses how digital technology blurs the line between travel, life and work domains. Barbara was principal investigator on an EPSRC Balance Network funded event that discussed the impact of hyperconnected lifestyles on our work-life balance and travel experience and open a discussion on whether (dis)connecting and ‘going off the grid’ is still an option in the digital age of the 21st century.

Barbara has published over 20 academic journal articles, book chapters and conference papers on tourist experiences, co-creation, digital technologies and smart tourism and (dis)connectivity in travel experiences and the wider services marketing context. Barbara frequently delivers invited presentations and has shared her work at over 40 academic conferences and industry events around the globe.

For her academic achievements to date, Barbara received the prestigious ITT PhD Student of the Year 2013 Award and was selected as one of the 15 world’s best PhD students in management in 2013 at the International PhD Student Competition 2013. Barbara was also awarded the 2nd Place ‘Journal Paper of the Year’ Award at ENTER Conference in 2014, received two years in a row (2015, 2016) the ‘You’re Brilliant Award’ for her teaching excellence and innovation in pedagogy at Bournemouth University and has most recently received the ‘Outstanding Achievement Award’ for her PG Certificate in Education Practice in 2016.

Barbara has served for two terms on the board of directors of IFITT – International Federation for IT and Travel & Tourism as Treasurer and Director of IFITT Next Generation from 2013-2017. Barbara has served as chair of several intern

  • Work
    • Lecturer in Experience Design
  • Education
    • PhD in Services Marketing
    • Bournemouth University