Bournemouth, UK

Dr. Barbara Neuhofer is a Lecturer at the Faculty of Management at Bournemouth University, UK.

Barbara researches, teaches, writes and speaks about consumer experiences and technologies and how technologies will transform and shape the way contemporary, consumer-driven and dynamic experiences are co-created.

In her PhD Thesis supervised by Prof Dimitrios Buhalis and Prof Adele Ladkin, she focused on “An Exploration of the Technology Enhanced Tourist Experience.”

Barbara has written and co-authored a number of academic journal articles, book chapters and conference papers on tourist experiences, co-creation and the use of ICTs in services marketing and the tourism and hospitality industry. Barbara is frequently invited to deliver presentations at academic conferences and industry events and has presented at over 20 events around the globe, including Austria, the UK, Switzerland, Sweden, Ireland, and as far as Australia and New Zealand.

For her academic achievements to date, Barbara was awarded the prestigious ITT PhD Student of the Year 2013 Award and was selected as one of the 15 winners (out of 107) of the International PhD Student Competition 2013. Most recently, Barbara was awarded the 2nd Place ‘Journal Paper of the Year’ Award for her co-authored publication ‘Neuhofer, B., Buhalis, D. and Ladkin, A. 2014. A typology of technology enhanced tourism experiences, published in the International Journal of Tourism Research, awarded at the ENTER2015 conference in Lugano, Switzerland. She won several further prizes for her cutting-edge PhD research. Barbara currently serves on the board of IFITT – International Federation for IT and Travel & Tourism as Treasurer and Director of IFITT Next Generation.

  • Work
    • Lecturer in Hospitality Management
  • Education
    • PhD in Tourism