Visual Research = Better Decision Making...We are BedfordResearch, experts at transforming large databases of data into meaningful visual reports. We have the unique ability to look at multiple data sources in many different perspectives, synthesizing thousands of rows of data to uncover meaningful relationships which would otherwise have remained hidden. We will mold and integrate your data into easily digestible formats that are clear, easy to understand and enable you to instantly make better and more informed decisions.
Visual Analytics for Powerful Insight...From syndicated research analysis (such as Nielsen Online, Arbitron, Gfk MRI/Simmons, Comscore Media Metrix, @Plan, Monroe Mendelsohn, Arbitron, NetView, AdRelevance, etc.), to web analytics (Site Census, Omniture), usage data, survey and sales/revenue data. We will extract the key insights needed to make effective business decisions and to maximize your research investment.
Bringing Your Data to Life!
Marcella Nelson has over 20 years experience in the field of media research. She has held Research Director positions within Viacom-owned KNX-AM and KFWB-AM radio stations in Los Angeles and has served on the board of the MRC – Media Research Club of Los Angeles. Additionally she has held senior research posts at Nielsen Online, Turner Broadcasting, Forbes Magazine, Entrepreneur Magazine and DMB&B advertising agency.
She has hands on experience with managing large volumes of media, sales, web analytics and marketing data, working with a variety of environments including advertising agency, magazine, newspaper, television, cable, radio, online research, medical education, & expos/conventions.
“With the current climate of reduced staffs and efficiencies it is even more important to make your data tell a story – a story that will improve your competitiveness and maximize your data ROI.”
Marcella Nelson, Managing Director, Bedford Research
Marcella holds a B.A. in Marketing from Pace University in New York and has served as a Board Member of the Media Research Council of Los Angeles.