I love people and stories that are rooted in human experiences.
I am a consumer researcher and marketing strategist with 7 years’ experiences in the US and China. Prior moving to the US, I worked at China's first youth-insights firm in Shanghai as a Research Analyst and then Ogilvy & Mather Beijing as a Consumer Insight Director. I am passionate about creating innovative research methodologies to help my clients to better understand their customers. Brands I’ve worked with include Lynx, The North Face, Claire's, Oreo, New Balance, Puma, BMW, Horizon Hobby, Eagle Ottawa, Cartier, Penarai, Jaeger Lecoultre, Louis Vuitton, Vera Wang, McDonald's, Coca-Cola, Huggies and Nestle.
Currently I am a project - based Consumer Insight Consultant. When not working on research projects, I will be traveling or sipping wine while cooking for loved ones.
Always interested in making new friends in every corner of the world!