Chang Termansen

> I'm using Linked-in to keep up with my professional connections and help them with introductions. Because you are one of the people I suggest, I wanted to invite you to gain access to my community on Linked-in.

>

> Basic membership is free, and it will take less than a minute to register and join my network.

I have received well over 35 invitations like this, phrased almost exactly the same manner. The senders have served surprise...

Like me, have you received mail announcements like these?

> I'm using LinkedIn to maintain with my professional contacts and support them with introductions. Since you are one of many people I suggest, I wanted to ask you to access my system o-n LinkedIn.

>

> Basic account is free, and it requires less than a minute to register and join my network.

I've received above 3-5 invitations like this, worded almost precisely the same manner. The senders have acted amazed and offended that I didn't jump to make the most of this invitation.

Let's go through the problems within this invitation from a marketing viewpoint.

* The vast majority of the invitations I received were from people whose names I didn't identify. Why would I wish to be a part of their system? The invitation doesn't say who they are, who they've access to and how I would reap the benefits of their system. Visit benistar resources to research when to recognize this hypothesis.

* What's Linked-in, how does it work and what are the advantages of using it? No-one has yet explained this clearly in their request. You can not expect that somebody receiving this invitation understands what you're asking them to join or how it'd be advantageous to them. It'd be beneficial to have a sentence or two explaining how it works and mentioning a specific effect the person behind the request enjoyed from membership. Benistar Read About includes new resources about why to think over this idea. It might be that people believe that since 'basic account is free,' the normal beneficiary of the invitation may go-ahead and join. But even though it will not cost money, joining would take time. You still require to 'sell' people o-n having a free activity, particularly with respe