Benjamin Babic

International Management Trainee in Düsseldorf, Germany

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Identified as a high potential by METRO Group, one of the world’s leading retail groups, I work for METRO Cash & Carry as a participant of METRO Potentials Ready2Lead program – fast track two year management program preparing participants for leadership position in wholesale business. My job is to learn about METRO, wholesale industry, to work on my skills and improve myself constantly.

Even though I have Master’s degree in marketing, I don't think of myself as a marketer. My view is that one doesn't have to work in marketing to do marketing. Marketing is much bigger – it’s a way of behavior, a way of thinking, a way of doing... Furthermore, to be an excellent marketer, one has to have financial and accounting literacy, operational excellence and sales skills.

Furthermore, I'm a big believer. I think if you believe enough and work hard – the sky is the limit. You and only you can limit yourself. There is one quote I find really inspiring and motivating: “Aim for the moon, even if you miss you’ll land among the stars.”

Feel free to get in touch with me by sending email to

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  • Work
    • METRO Group
  • Education
    • Faculty of Economics and Business, University of Zagreb